OK Go - This Too Shall Pass from OK Go on Vimeo.

The Reel

Copyright 2002-2009 Lyle Beers

John Cage on Music

Sound and Marketing

It's always good to hear what marketers are up to and how they think. They're often in tune with psychological research and putting it to practical use (to sell us things of course). Then there's those who instruct the marketers and they often have interesting things to say about what's going on behind the scenes of advertisements, products and commercial environments.

What's ultimately important about sound is how it effects our nervous systems and moods.

This is an interesting flash presentation that takes about 10-15 minutes to go through. http://www.myradiocreative.com/powerofsound/

Then here's a short talk by Julian Treasure:

Zimoun : Sound Sculptures & Installations | Compilation Video V1.3 from ZIMOUN VIDEO ARCHIVE on Vimeo.

Love the Feeling

Everyonce in a while, when a tune really hits, I'll listen to 6 times in a row when when I first hear it. I just want to live in that space for a while. This is one of those hidden gems a friend dug up on the internet.

Clocks Mock Us

Hit the medallion and watch the nod.

Thanks to The Books and Bonobo for the samples.

Even Space Girls Know it...

 

This one came together before mash-ups became all the rage. The basic groove is from John Zorn's Filmworks II and provides the drums, prepared piano ostinato, and features Andy Haas on the didjeridu and Cyro Baptista playing all kinds of crazy Brazilian percussion including, everyone's favorite, the cuica! I added some sound effects, the loungey Rhodes keyboards, the nasty sub-bass part and the crazy solo at the end. The percussion break comes from one of my favorite pop songs of all time, Marcos Valle's "Crickets Sing for Ana Maria," and the over-the-top voice over was sampled off a commercial produced by Raymond Scott. 

Strange but True

One day, Sarah Sims Erwin, who designed spectacular graphics for my very rare 2007 album, gave me a yellowed 4 page insert filled with amazing facts and tall tales from an elaborate mid-twentieth century promo piece for Cartier jewelry. The two vignettes that caught my attention must have been written on cocktail napkins at a burlesque show in a tiki bar by ad-men fans of Coyle and Sharpe.

The music that beamed into my head that was an inbred cross between Willie Wonka, Mr. Quintron and Martin Denny. 

Please... enjoy.

ps. A sub woofer, though unnecessary, is a wonderful, life-changing invention.

Music ©2007 Lyle Beers